Posted on

6 Simple steps to prepare your home for viewings

Realtor with house plan showing young couple around property for sale, above view

We know from experience that the better your home looks and feels when potential buyers come to view, the more likely you are to get an asking price offer.

For many people, the decision about whether to buy a home is an emotional one, and we’ve found that, more often than not, they make that decision very quickly. By the time buyers see your home in person, they already know the size, layout and location, and the photos have been enticing enough for them to book the viewing. So this step of the buying journey is mainly about them making sure that your home is as good in reality as it looks in the brochure, and that it feels like the right place for them to live.

Speak with your agent about how they can help.

You may already have your own thoughts about how your home should be presented for viewings, but it’s always worth speaking to your agent to get their input. We’re dealing with buyers and showing homes every day and can often suggest things that might not have occurred to you.

The best agents will have stylists on their team, who work together with a professional photographer to make sure that your home is shown in the most attractive light. Remember that these marketing photos are one of the key aspects that help to secure viewings, and that specific look is what your buyers will expect to see. So, while your home is listed for sale, the closer you can keep it looking to the images in your brochure, the better.

Nevertheless, no matter how neat and tidy you are, there are always those last-minute tweaks and little jobs that need doing before a viewing. So here’s our handy checklist of 6 simple steps to ensure your home is perfectly prepared to welcome what could be your dream buyer:

1. Make buyers feel great about your home before they even step through the front door

First impressions really do count, so think about how your home looks as buyers approach it. One thing that sellers often forget is to check how the ‘For Sale’ board looks – is it clean and straight? If there’s any damage, let your agent know right away and they can arrange for it to be replaced.

Try to ensure there’s somewhere for people to park their car, even if it means moving your own fifteen minutes before the viewing. Make sure the path to the front door is clear, the garden looks tidy and you have some welcoming potted plants at the entrance. Don’t forget the door itself – give it a wipe down, clean the handle and letterbox – and check that any outside lights are working properly.

2. Make the space shine

It’s really helpful if you can try to have the mindset that once your home is on the market, it’s no longer primarily ‘your’ home. You might have been used to leaving projects laid out across surfaces, having children’s toys and play equipment to hand and not worrying about keeping absolutely everything stored in its proper place. But buyers can often ask to view homes at quite short notice, so the cleaner and tidier you can keep each room, the less you’ll have to do at the last minute to get it ready for viewings.

If you can get used to living in a clutter-free way and manage to stay on top of the housework, then all you should need to do before potential buyers arrive is perhaps run the vacuum around and pop your teacup in the dishwasher!

3. Carry out a ‘fresh check’ on bathrooms

When it comes to bathrooms and toilets, your two watchwords are: ‘clean’ and ‘fresh’. As with the rest of your home, if you can make sure they sparkle on a daily basis, then you should only have three little things to do before a viewing:

  1. Drop some scented disinfectant in the toilet or spray a gentle air freshener
  2. Make sure the toilet lid is closed
  3. Put out fresh towels.

Tip: Keep a clean set of towels just for viewings, so that you can make a quick switch and then swap them back out once the viewing is over!

4. A little bit of styling can make all the difference

When you’re selling a home, you’re selling a lifestyle, so think about what little touches will help people feel good about the space and make them want to spend time there. Candles, flowers, high-end magazines and pretty soft furnishings work well in reception rooms and bedrooms, while a fruit bowl and some fresh herbs will add life to the kitchen.

Use your marketing photos as a reference, and try to keep all these styling accessories in your home so that they just need a quick ‘condition check’ before viewings.

5. Fresh baking really does work!

It may sound like a cliché, but the smell of home baking really does appeal to buyers. Our sense of smell has a strong association with memory and can be highly emotive, so some freshly baked bread or cake in the kitchen might evoke memories of a happy childhood, while a coconut scent in a reception room, bathroom or bedroom might remind people of being on holiday.

If you can fill your home with aromas that remind people of happy times in their lives, it will help them feel good about it – and they’ll be more likely to remember it in greater detail after they’ve left. Just remember that less is more, and if you’re going for a fragrance, make it subtle.

6. Pet patrol…

Your beloved pet might be regarded as a member of the family, but not everyone is going to be a fan and some people may be allergic. The ideal solution is to take your pet out of your home while the viewing is taking place, but if that’s not possible, try to keep it contained in one room, along with beds, litter trays, etc.

If relocating your pet is proving tricky, you could ask your agent to tell prospective buyers about it, then let you know if they have any concerns and you can discuss the best solution.

Posted on

How to add thousands to your home with our pro styling tips

One way to add value to your home is by renovating it; another is through increasing the amount of accommodation, by either building an extension or converting something like the loft or a garage to create an extra living room or bedroom.

But if you don’t want to undertake that kind of building work, or you’re not able to because of planning or available space, the good news is, there’s another way you can add value – without calling any contractors!

If you invest some time and can spend a little money simply on the presentation of your home, that can carry a huge amount of weight when it comes to securing a buyer and getting the best possible price. The power of first impressions is the reason we have stylists on our team that work with photographers to create the best possible images for our clients’ marketing brochures.

Research carried out last year by The International Association of Home Staging Professionals found that the majority of homes that had been professionally furnished and styled sold for between 4% and 20% more than the asking price. And we know ourselves that when buyers see a home that’s beautifully presented, showing off every room at its very best and suggesting an aspirational lifestyle, they’re much more likely to see its value and make a strong offer.

So, here are our top tips on how to style your home so that you add real value. Not only could that mean securing a higher sale price, but you’re also likely to sell much quicker than other comparable homes on the market that are missing that all-important styling touch.

Maximise light and space

The lighter, brighter and more spacious a home looks, the better buyers tend to feel about it. That’s partly a reaction to rooms appearing larger than they expected and partly because you’re showing them that there’s plenty of space to fit in everything they’ll need to enjoy the home.

The first thing to do is tidy and simplify each room so that the interior space can ‘breathe’. You can still have photographs, ornaments and books on display, but just a few of each placed around a room is enough to show some personality, while still allowing buyers to easily visualise their own possessions in the space. If you’d like some advice on what to keep out and what you should put away while your home’s on the market, just give us a call and our stylists will be happy to help.

Once you’ve created more physical space, it’s then a case of using some optical illusions. Well-placed mirrors can transform a home, bouncing light around and giving an impression of depth, which is particularly helpful in narrower rooms and hallways.

And think about the size and orientation of both mirrors and pictures. The human eye naturally scans vertically before horizontally, so wall hangings with a ‘portrait’ orientation will give the impression of more height in a room. It’s also generally true that larger pictures tend to make rooms feel bigger than if you have clusters of smaller ones. If you don’t already have any larger pieces of artwork, there are many companies that will print images on canvases in a variety of sizes, very cost-effectively. Look through your favourite photographs – something like a unique shot of an attractive landscape can make a stunning feature in a room.

You can also emphasise the size of a room by having something that immediately draws the buyer’s eye to the furthest point from the doorway. That could be a particular piece of furniture, a large plant or a striking piece of art – just something that catches their eye as soon as they walk in. The same trick can be used outside, so that people are immediately encouraged to look down the garden, whether that’s to a lovely seating area or a brightly-coloured shrub.

Furniture

Given that a home is often the most expensive purchase many people will make in their lives, you’ve got to show that every bit of space they’re paying for is valuable, which means furnishing and styling rooms so that they have a clear purpose.

We find one room that often falls into the trap of looking a little like wasted space is a conservatory. So, if you have one, style it clearly as a peaceful sitting room or a light and airy dining room. Another common challenge is the smallest bedroom. No matter how tight the space, it’s important to style it so it’s functional, so set it up as either a single room or a study. For buyers who work part-time from home or maybe run their own small business, an office space can be just as valuable as a third or fourth bedroom and can make them feel as though they’re getting more for their money.

And make sure you allow furniture to ‘breathe’. In an effort to create more space, some people make the mistake of pushing furniture into the edges and corners – particularly in bedrooms – when this actually has the opposite effect. Spacing the furniture out a little will let buyers see that there’s plenty of room for it to fit properly, without feeling cramped.

Add warmth and colour

While light, neutral décor is certainly attractive to buyers as a basic canvas for your home, make sure you then brighten it up and add some personality with soft furnishings.

Pick a colour scheme for each room and put a few textured cushions and throws on chairs and sofas. You can go for a touch of glamour with velvet or fur, but limit the number and variety of accessories, otherwise it can start to look confusing. The idea is to add a splash of colour and interest, while not intruding on the overall impression of light and space.

Rugs can add warmth to wood or tiled floors and tend to work well in larger rooms. Generally speaking, try to avoid breaking up the flow of the flooring in smaller rooms and keep the number of accessories in proportion with the size of the space. A good rule of thumb is no more than one cushion for every seat and a maximum of two items on any surface.

Finally, make sure you have plenty of lamps around your home. They cast a much more flattering light than overhead fittings and can make rooms feel warm and welcoming, even on a dull day. Don’t forget to have some lighting outside, if possible, particularly if you’re accepting viewings in the evenings. Some solar-powered lights throughout the garden can also create a pretty effect and help make a memorable impression on buyers.

Lifestyle touches

When you’re selling your home, you’re selling a lifestyle, and if you can show people that you enjoy the space in a way that also appeals to them, it’ll encourage them to picture themselves there. And the more ‘at home’ they feel, the more likely they are to make a great offer.

The key is to pick the kinds of accessories that you see in aspirational magazines and boutique hotels, that buyers can easily recognise and identify with. Candles are a really simple and effective way of creating a welcoming atmosphere and, although you don’t have to light them all, some softly-scented candles in the main reception room and bedroom can help buyers to feel relaxed and connect emotionally with the space.

Plants and fresh flowers bring life to a room, so go for a mixture of greenery and colour throughout your home. Peace lilies are easy to care for and look great anywhere, while orchids are perfect for coffee tables and in bedrooms. Hand-cut posies of flowers are great for period and rustic homes, while longer, more elegant stems suit a modern style – and don’t forget to have a few glossy magazines on display as well.

The kitchen is traditionally known as the heart of the home, so make sure it’s beating! Have a lovely big bowl of fruit and a vase of fresh flowers on the counter tops, and then put some fresh bread on a board or cake on a stand before viewings.

Finally, in the bathrooms, have some fresh toiletries on display that have recognisable, aspirational branding such as Molton Brown or L’Occitane. Remember to keep a full set aside that you don’t use every day, then they’ll always look fresh for viewings. Finish the look in the bathroom with some clean co-ordinated towels.

As with soft furnishings, the golden rule with all these lifestyle touches is not to have too many and to place them carefully.

While you may have to spend a bit of money on styling your home, it should only be a fraction of what you’ll get back in terms of pounds on your sale price, so it’s certainly well worth the small investment!

Posted on

What do surgeons and selling your property have in common!

Serious surgeon in front of team
If you found out tomorrow you needed to have open heart surgery, what kind of questions would spring to mind?

Here’s what I’d be asking…

What’s the success rate?

What are the risks?

What’s the experience of the surgeon? Both in terms of qualifications and number procedures carried out?

And maybe a few more too.

We can all agree that the more experience someone has in doing something, the more successful they will be at it, right?

So, back to selling your property

In my years selling property, I can count on 1 hand the number of times I’ve been asked questions like:

What are the risks? (by the way, there are many when embarking on moving house)

What’s your experience? (how long have you been an agent and how many sales have you handled?)

What’s your success rate? (both in terms of % of asking price achieved, days to secure a buyer and sale agreed to exchange success rate)

So why?

Why don’t people ask these questions when they’re clearly REALLY important when it comes to having a smooth, minimal stress, successful sale?

Many people ask what are your fees and how much can you get for my house… then choose either the highest valuation or lowest fees, or both.

Yet 75% of the population don’t trust estate agents… maybe that’s because 75% of the population choose the wrong estate because they aren’t choosing based on enough research or the right questions!

You can see what I’m getting at here right?  Smoothly handling property sales (and negotiating the best outcome for a client) requires skill, practice, expertise, commitment and experience. Not £900 and a login area to get your house on rightmove.co.uk.

The ONE thing I would like you to take from this if you are planning on moving house/sell a property… THINK! It might sound cheap, but what is the overall cost?

Posted on

The Chicken Or The Egg?

Paradox of the Chicken and the Egg

Probably the most common question I ever get asked is: 

Should I find a suitable house to buy and then put my house on the market or secure a buyer first then start looking?

So here’s the answer, and it’s very simple… 

Secure a buyer for your property FIRST (assuming you need to sell your current property to buy your next).

Hopefully you would have done your research by speaking to estate agents, browsing online and driving round some areas you wish to buy in before even deciding to sell.

You need to make sure your expectations are realistic and by all means start viewing some potentially suitable houses to make sure what you will want to buy is realistic for your need.

But, don’t get too emotional and try not to fall in love with a house until you have an offer on your property.

Why? I have listed just a few reasons below:

If you are ‘proceedable’ (i.e. are able to proceed with the purchase if your offer is accepted), the reality is you will be taken more seriously by the seller and the estate agent.

If you fall in love with a house (because buying a house is an emotional decision), and then put your house on the market, it is unlikely the person selling your dream home will take it off the market and wait for you to sell. This increases the chances of you losing the house which will always put you under more pressure to sell your own property which could result in you accepting a lesser price, not to mention increasing your stress levels!

With a buyer behind you, you are likely to be able to negotiate a better price rather than saying ‘I can pay X amount WHEN I have a buyer for my house and IF I get the price I am expecting’’

Until you have an offer on your property (whether you’ve accepted it or not) you don’t REALLY know how much money you have available to spend on your next house.

So remember, find a buyer and then find a house to buy!

Posted on

What to do when your neighbour’s house is for sale too

There are a number of issues when your house is in competition with a neighbour’s property, and if you get your timing and marketing right, they can actually help yours to sell.

Here’s my guide to selling when your neighbour is selling too:

Don’t wait until they sell before putting yours on the market – often, property competition is positive, generating more interest and viewings for each homeowner.  How many times have you seen a street with lots of sold signs on it? Interest begets interest, and it can actually create a buzz around the area with viewers booking to see more than one property.

Do your homework – you need to find out all you can about the other property, so that you know how well it compares with yours.  Does it have a bigger kitchen, but a smaller garden? Has it been decorated more recently than yours? Is it shabby chic to your minimalism style? Look carefully through all the photographs you can find on the agent’s own website and on Rightmove and Zoopla, and try to look at them through a buyer’s eyes. How does your house compare?

The best way to find out about your neighbour’s house is to….

Talk to them – if you don’t already know your neighbour, (and hopefully you haven’t fallen out!) then go and talk to them about your properties.  If you can both see it as a joint marketing opportunity, you have a much better chance of both getting what you want: a sale.  Be as honest and open with your neighbour as you can, and discuss your reason for moving (you better hope you aren’t theirs), timescales, even the price they need.  You are much stronger as a united front.  If you open up with them, there’s every chance they will do likewise.  You could even agree between you not to drop your asking price without first speaking to the other.

Selling when you have competition can be a real opportunity to sell your house more effectively!

Posted on

When is the best time to sell YOUR house?

Glasgow Tenement Flat For Sale

Often, when we decide to sell our property, we simply engage an estate agent and then ask them to market it immediately. However, putting your house on the market at the wrong time of year for your particular buyers may mean that your property launch is more of a dribble. You need early and strong interest from buyers who want to move, and that takes a little planning.

The key is to know your buyer and plan according to their timescale, not yours. Different types of buyers like to move at different times of the year, according to their own needs. It’s not healthy for your eventual sale price, or for your emotional wellbeing, to have a property languishing on the market for months, so the better you can plan your launch, the more likelihood there is that your property will sell quickly.

Who buys when?

Young couples and singles: First time buyers often begin their first home search very early in the year. Perhaps they have spent one Christmas too many at home with their relatives, and realised it’s time to move out. Their search often starts in earnest in January and February, and their purchases at the lower end of the market – apartments and terraced homes – then supports the second and third time buyer market – semi-detached and detached homes. This, in turn, supports the larger properties, and so the cycle goes on. One thing to remember about young couples and singles, is that they tend to look at lots of different properties, and as they are not in a hurry, their search can go on for months, and even years. So be patient with them, and let them take their time to make up their minds.

Families: Family buyers tend to buy at three distinct times of year: autumn, spring and early summer. Do you recognise the significance of these times? They are school term times. Buyers with children don’t usually like to house hunt during the holidays. First, they have better things to do, perhaps going on holiday, and second, it’s a whole lot more stressful viewing a home when you have a bored and whiny child to contend with. Mums and Dads tend to wait until the children are in school, so they can view the house in peace.

Downsizers: Older couples and singles usually prefer to look at homes during the warmer months, so bungalows and retirement
homes will often languish on the market over the winter time. The elderly don’t want to venture out to look at homes in the rain and snow, and nor do they want to move house in the winter time. For them, summer is the ideal time to sell, and to buy, and this type of buyer tends to look at fewer properties, and make their minds up more quickly.

If you know who is most likely to buy your home, you can plan your launch to market more effectively. Remember that the less time your home is on the market, the closer to your asking price you are statistically likely to get, so plan for a quick sale!

If you are considering selling a property and would like to chat over the best selling times or anything else property related, I’d love to hear from you!

Posted on

How does your home smell?

Little boy smelling flowers

Whilst your home might be flawless in your own eyes, there are certain things that can instantly put buyers off. We aren’t talking furniture or dodgy décor (although, try to modernise if possible), but aspects of the house that can turn a nose up in a second. With this in mind, we have put together our tips-  3 things to look out for, before the buyers descend…

Bad Smells – Even if your home resembles something from Good Housekeeping’s most desirable homes pages, if there’s a whiff in the air, the buyers are going to care. House smells are top of the list when it comes to putting buyers off. Smells range from cigarette smoke and pets, to mould and mildew lingering in the air. Unfortunately, noses become accustomed to certain smells over time, so ask someone who doesn’t live in your home to smell the air. Don’t be offended if you don’t like the answer; they’re helping you out. Get rid of any bed smells so potential buyers come in to a fresh and clean atmosphere, not one that is filled with spray to cover the smells.

Young woman enjoying the coffee aroma
Young woman enjoying the coffee aroma

Unclean bathrooms – The bathroom is one of the most important rooms that people like to keep clean. A bathroom can make people dislike your home immediately if it isn’t spotless; if the bathroom is grubby and has mildew, they will wonder what other dirt lurks beneath the surface of your property. Extra cleaning is a must if you want to sell your home. Scrub your bathroom to perfection, paint the chipped walls, put in a new rug and fresh towels, and buy a clean shower curtain. Open the windows when buyers are looking around to let in some fresh air.

Damp Rooms – If you have a basement and don’t use it as a functioning room, you may experience some damp issues. Often it is caused by rainwater seeping into the foundations, and doesn’t necessarily mean you have a fault within the grounds. However, buyers won’t see it like this. If they smell damp, they think cost, or a delay in moving in while the damp is removed. Or even worse, recurring damp problems. This is a red light. To remove damp smells, determine where any water from outside is going. The smell could be caused by the drains being clogged, or rain gutters full of leaves. Investigate and resolve, or lose a sale.

Little things can make a big difference, and any effort you spend now will all be worth it later!