New research shows that 52% of Brits believe that having a ‘good local pub’ is a top priority when looking for a new home.

According to data commissioned by the Long Live the Local campaign, buyers and renters are factoring a local pub into their decision-making when choosing a place to live.

When prioritising local amenities, 23% of respondents put the pub in first place, according to the poll.

Overall, 39% prioritised having a ‘good local pub’ nearby – beating local schools (30%), places of worship (15%) and even the gym (18%).

These community hubs not only serve existing residents but also drive interest in local areas. Nearly three-quarters (74%) of Brits view pubs as a staple of vibrant communities and 42% check out house prices in the area after visiting a good local.

When evaluating a new neighbourhood, prospective homeowners and renters reveal their top investigation tactics, with 43% visiting the local pub to get a feel for the area’s atmosphere.